Urban Rituelle is more than a brand. They create rituals that make people feel good.

Inspired by the sanctity of nurturing both body & soul, these Australian-made bath, body & home fragrance products offer you a welcome escape from the everyday.

Blending ancient culture & modern sensibilities, Urban Rituelle celebrates the time honoured ritual of bathing. This centuries old tradition offers the very simplest of pleasures to heal the heart, nourish the skin & recharge the body.

Urban Rituelle is an environmentally aware company. Taking care over ingredients, processes and packaging is always fundamental in the development process.

Products are manufactured using packaging that can be recycled, including PET plastic bottles, glass bottles & cardboard box packaging without laminates. 

Wherever possible they reduce packing waste by not wrapping products in plastic or placing items into plastic bags. Urban Rituelle have invested into technology that repurposes cardboard waste, reducing the reliance on packaging required for shipping. Using only environmentally friendly biodegradable void fill, paper & cardboard for shipping & distribution of goods. 

Research is currently underway to develop new packaging that uses recycled PET, reducing plastics going to landfill. Urban Rituelle prints marketing material onto recycled papers whenever this option is available.

The Urban Rituelle products contain certified sustainable, natural ingredients that are ethically sourced & harvested, even though these are more costly. Urban Rituelle does not manufacture products with sulphates, parabens, artificial colours, mineral oils or harsh chemicals. Formulations are continually improved & developed, ensuring our products meet strict guidelines in regards to environmental sustainability.

In 2020 Urban Rituelle committed to 100% renewable energy, ensuring that the business is now powered by renewable sources such as wind & solar.

Urban Rituelle products are not tested on animals.

Urban Rituelle is firmly against animal testing. All of their products are proudly 100% cruelty free & are never tested on animals. Products contain sustainable, natural ingredients that are ethically sourced & harvested. They are currently working towards attaining CCF (Choose Cruelty Free) certification, which is awarded by the independent Australian organisation responsible for accrediting products not tested on animals.

Welcome to the world of Urban Rituelle, where taking time out has never been more beautiful.